JD Wetherspoon ends no-smoking trial

JD Wetherspoon has called time on a bold experiment to extend its smoking ban beyond 49 of its pubs after the company faced plunging alcohol and slot machine revenues and a backlash from increasingly disgruntled regular customers. Profits from 37 pubs that were converted to non-smoking dropped by 20% for the three months to January 22 (new pubs are automatically designated non-smoking). Revenues dropped 7.6% with alcohol sales believed to have declined by 17% and fruit machine earnings down by about a quarter. Lower margin food sales grew by about 10% and now represent about 39% of the sales mix at the non-smoking pubs.

Source: Guardian (4 March 2005)